Services

All great ideas stem from three key elements: brand, consumer, and cultural insight. By understanding characteristics of target audiences and how they consume products, music, and culture, we identify the best strategy and creative activations to connect brands with consumers.

Strategy

to see all STRATEGY work

Our data, tools, and expertise allow us to profile your brand personality and speak to your consumers in a way they want to be spoken to. By unpacking detailed knowledge around their interests and how they consume products, music, and culture, we identify the best creative activations to connect brands with consumers.

Events

to see all EVENTS work

Events and experiences make audiences feel, move, and share - and provide unique artist access for fans across genres. We create 360-degree solutions that drive results, from booking, curation and talent, to promotion, production, and data capture.

Content

to see all CONTENT work

We craft engaging narratives that connect with audiences where they live. Our in-house production team works collaboratively with all stakeholders to develop creative, thought-provoking content that fans want to share, from podcasts to social video to feature documentary films.

Creative

to see all CREATIVE work

Our musicians aren't the only creative types at Universal Music. Our teams specialise in building multi-platform campaigns, from live productions to unique experiential events, to branded content. Whether you want to tell a captivating story or create an unforgettable brand moment, our one-stop shop has it covered.

Talent

to see all TALENT work

Using our proprietary software and in-depth knowledge of music and culture, we recommend artists and influencers who are the right fit, brokering deals and crafting content and strategy that results in organic partnerships that resonate with your audience.