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Client

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Visa Canada

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Campaign


Visa Infinite Up Close and Personal

Program Overview


As part of the Visa Infinite cardholder benefits program, we secured Katy Perry, Lady Gaga, Sarah McLachlan and Lady Antebellum. To drive brand loyalty and customer acquisition, the Visa Infinite Up Close and Personal series featured once-in-a-lifetime live performances, artist interviews, and meet & greets. Consistently sold out, the music series engendered successful cardholder engagement through 10+ million high-profile earned and social media impressions.