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Blue Ant Media

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Campaign


Polaris Music Prize

Program Overview


Recognizing the best Canadian album of the year, the Polaris Music Prize gala concert takes place at the historic Carlu in Toronto. As producers of the annual broadcast since 2013, we led migration from cable to YouTube to Facebook Live, boosting live +7 viewership 94% in our first year, a full 50% over campaign target for our brand partners. In 2016, our advance content strategy and partnership with Facebook had already generated over one million video impressions months before the gala.