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Client

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Birks

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Campaign


Kiesza for Birks Rock & Pearl Collection

Program Overview


Shed secured edgy Canadian chart-topper and fashion icon Keisza as the official ambassador for Birks’ Rock & Pearl Collection. Keisza is the perfect fit for a collection that embodies boldness and elegance. The partnership involved an extensive ad campaign featuring the artist, video content, red carpet appearances and social media, coincided with Kiesza’s appearance at the 44th annual JUNO Awards where she nabbed three trophies.