TMALaunch Event

The
Ask

Launch a a first-of-its-kind partnership between RIFF and Universal Music Canada with a brand new platform for independent creative voices across artistic disciplines.

  • The Client
  • RIFF / Aphria /
    Universal Music Canada
  • The Talent
  • Slowthai, Dboy, Cartel Madras, Ice Cream

The
Goal

Provide early-career professional artists from across Canada with commercial opportunities and access to resources, elevating innovative ideas, encouraging entrepreneurship, and fostering collaboration.

The Maker Arcade launched in 2019 at Toronto’s Longboat Hall at a party curated by Shed Creative featuring music, live art, a pop-up record store, and “terp bar” featuring RIFF’s newest products. Additionally, TMA Mag, TMA Digital Interface, and RIFF Capsule Collection were all created as meaningful touchpoints for The Maker Arcade audience.

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