RIFFSESSIONS 2018

The
Ask

Bring Aphria’s street culture cannabis brand to life via targeted and creatively innovative immersive experiences.

  • The Client
  • RIFF / Aphria
  • The Talent
  • Killy, Anders, Sheck Wes, Yung Tory, Haviah Mighty

The
Goal

Stage RIFF Sessions events in Calgary, Vancouver, and Toronto, with a focus on streetwear, music, skateboarding, and visual art.

Sessions generated 792,000 campaign impressions, and Shed Creative curated a mixture of established and emerging talent for each city, including Sheck Wes, Haviah Mighty, Wasiu, and MadeinTYO.

for NEXT PROJECT